Dr. Martens boots were first sold on these shores in 1960, and over the years since the brand has become well-established in the UK, building a reputation for quality while also becoming closely associated with an edgy, urban, musical, trend-setting customer base.
We were well aware of the company's heritage and core brand values when we helped to re-fit their new UK office headquarters in Camden, a fitting location for the company in one of London's trendiest boroughs, just up the road from their store in Camden market.
The job was highly sought after, so we were delighted to be awarded the work following a competitive tender and pitch process. We developed our ideas together with the design company and Dr Martens themselves, exploring ways to illustrate and reinforce the company's core values.
As anybody who grew up at any point in the last fifty or so years can appreciate, there was no shortage of material to draw on. We were given access to Dr. Martens' extensive image catalogue, featuring many iconic musicians wearing the world famous boots and shoes.
This was used to create bespoke digital wallcoverings which tied in with themed rooms throughout the building, named after the many different musical genres that have become associated with Dr. Martens, including ska, punk rock and techno.
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