Flutter
Flutter, the parent company of some of the world’s biggest sports betting brands, were in need of an office environment that pushed boundaries in the same way their brands do.
We took our branding and graphic design expertise and worked towards completely reinventing the Flutter Dublin HQ, with a focus on elements that represented the company through and through.
The brief
Having made the decision to redesign and rebuild their Dublin HQ rather than move, we instantly knew how important it was to Flutter that we helped them create a space that they would be proud of, while retaining the essence of the building they knew and loved.
Working with six completely different floors, we had a lot of ground to cover; Instead of seeing six empty floors as a daunting challenge, we embraced it as a huge canvas to showcase the Flutter brand, as well as all of their sub brands.
The solution
We began with the standout feature, which was the football tunnel style entranceway into the main atrium. Using instantly recognisable brand assets from each of Flutter’s sports betting companies, we produced a series of motion sensor activated light boxes.
We chose to have the lights as motion activated to increase the excitement of entering the building as you make your way through the tunnel, simulating the feeling players experience as they walk confidently onto the pitch.
The tunnel is signposted by a large scale illuminated brand name sign. We felt that displaying the brand name so proudly was a highly effective way to set the tone for the space, as an office confident in it’s purpose, and the people working there. The illuminated aspect ties this feature to the light box tunnel, which is also unapologetically bright, bold, and brand led.
While each of the six floors housed a slightly different purpose, we ensured the brand confidence wasn’t lost, with consistent usage of branded elements. A key feature throughout was branded manifestation, with the unmistakable Flutter F logo.
With manifestation as a legal requirement, it is often easy for it to be overlooked, or kept simple, but we knew it was a subtle, yet important, way to carry the brand pride across every aspect of the building.
An abundance of branded signage can also be seen on all floors, with even a custom ALTO Form moss feature wall.
The result
This Dublin HQ is now a space that undeniably belongs to Flutter; With branded features spanning each and every floor, there is no doubt that Flutter proudly celebrates both their brands and their teams.
Every aspect is highly considered to represent the Flutter brand, from light boxes to manifestation details, this office isn’t shy when it comes to bespoke elements. Team members entering the building are instantly transported to a world of sporting, and continue to be inspired as they discover even more branded features as they go floor to floor.
