After delivering successful schemes of work for Three’s Maidenhead and Reading offices, Artworks and Wylde IA were reunited with Three’s branding team to refresh their Maidenhead café. Three’s team had developed a few concepts and by popular demand opted for a vibrant and fun ‘Street Feast’ scheme. To progress the scheme, we had numerous brainstorming meetings onsite with the team to see how we could implement the designs. We needed to address the café acoustics whilst also keeping within budget and not getting too carried away!
Concepts and design brainstorming
Scheme agreed, Artworks surveyed the interior and implemented Three’s supplied designs into our scaled visual elevations across the space. Throughout the process Artworks supported the client with samples to ensure the graphics and colours matched across the various finishes.
Faux Neon signage
This café space had everything from the ‘Free the Fun’ and ‘Click and Collect’ faux neon signage to bright acoustic ceiling rafts. There were ALTO Acoustic screens and ceiling waffles, floor, window and counter-front vinyls, manifest, feature runs of digital wallpaper… the list goes on!
However, one feature that really stood out was the corrugated metal, plasma surround we produced by commissioning graffiti artist ‘Voyder’. After spraying up the ‘Feast Your Eyes’ graphic across the run at our spray shop facility, this was then dismantled and installed on site. The whole area had been screened off for the 2-week install and when unveiled there was a fantastic response from the staff. They loved the new look and feel to their café space, and of course the new food offerings!
This interior was certainly something out of the ordinary and with so much of our product offering put to use in this space, it was like an Artworks showcase. We had so much fun in the process working with Three’s designers and Wylde IA, taking these amazing graphics and seeing how we could implement them. A lot of thought was put into how we could treat current surfaces but also create new finishes across the café. Although difficult to see from the pictures, the digital wallpaper and manifest flowed seamlessly around the perimeter of the space. This is my favourite office café to visit and enjoy a well-earned brew.Dave Nowell, Director